It's a sorry state of affairs right now. Yes, I'm talking about the "economic recession" – the talk of the town. I'm joining the ranks of the journalists / TV presenters / politicians / baristas / bus drivers / water-cooler loiterers to bleat about the downsizing of our economy.Actually no, I'm not going to bleat – in my mind, it was always going to happen and needed to happen. I'm certainly no economist – but I do know the laws of economic relativity: what goes up must come down. The bullish economic situation over the past couple of years was never going to be sustainable in the long-term, so it's little wonder that we find ourselves in a downturn.Rather than acting downtrodden over the current economic client, I'm keeping positive – and urge Wellington and New Zealand businesses to do the same. I'm not saying the next few months (if not years) will be tough – they will be, and there is no quick fix. But together we can, and will, weather the storm.My advice, for what it's worth, is to recognise the economic downturn for what it is and how it affects your business (a short- to medium-term blip on profits) and stay positive.It's time to get proactive and give the journalists and company something to talk about – other than the economic downturn.In true The Real Article style – it's time to tell your story and shout it from the rooftops. What are you doing to get through the next couple of months? What makes you different? How are you an economic hero?Once you have your story sorted, it's time to share it with your staff, your customers, your clients, your financiers, your public, and your media. In short, tell everyone and don't stop sharing!Get a newsletter going; add an article or blog to your website; write an article for your local paper; build your networks (e.g. chambers of commerce; employer groups; social groups) and offer to write articles for their publications. If you don’t feel confident writing your story yourself, employ someone who can.Not only will sharing your story alleviate fears among your 'stakeholders', it will keep your business front-of-mind of both current and future clients.So, in the immortal words of Bonny Raitt, "let's give them something to talk about".